-Burger King-cartoon version


	Piece	Burger King-cartoon version
	Year	1972
	Condition	C - 8
	Description	13" cloth
	Company	Burger King,Inc.

Have it your way! What a concept! Never before in the history of fast food had anyone been able to offer the consumer a choice at the check-out counter. The foods came only one way -- their way, and you either liked it or lumped it. But when Burger King founders James McLamore and David Edgerton invented a new chain broiler for hamburgers, the face of the fast food business changed forever. Not only were hamburgers created to order when you ordered, but they were also flame-broiled, a combination that equalled instant success.

Founded in the late 1950s in Florida as Insta/Burger King, the company's first icon was a little cartoon king sitting on top of a big burger bun. When Pillsbury bought the chain in 1967, they changed the name to Burger King, and the logo became the words "Burger King" sandwiched inside a fresh baked bun. They later "modernized" the king to a more human figure, dressed in realistic-looking Elizabethan royal garb. He was even portrayed by a real man for a short while, and many of the dolls from that time bear his image.

By 1988 there were more than 5,000 Burger King restaurants across the country, despite the ridiculous and short-lived, but never-to-be-forgotten "Herb" advertising campaign. After that, Burger King let their motto say it all, . . . and it does!

The company and its Pillsbury owner were recently purchased by an English firm called Grand Metropolitan.

This two-dimensional printed doll depicts the cartoon-styled Burger King from the 1970s. He wears a chain of office with a medal that is imprinted with the Burer King logo. His hands are cut out.

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