|Piece||Eveready Energizer Bunny|
|Description||4" rubber vinyl|
|Company||Eveready Batteries, Inc.|
Even his first appearance was award-winning. He first hopped into the spotlight in 1989, to help Eveready Batteries introduce their new Energizer batteries. Designed by Chiat/Day/Mojo, an advertising agency in Venice, California, the Energizer Bunny glided across television prime time to become the world's first hot pink superstar. He just kept "going and going and going," outlasting toy after toy. Then he'd appear in fictional product commercials, "still going." Soon, his message became so well-known that he moved away from toys to go up against the likes of evil scientists, Darth Vader, King Kong, and Wile E. Coyote. Suffice it to say that he knocked their lights out!
So don't let his pink fur fool you . . . this guy's a real cool character! And even if he never says a word, when he smiles we all know what he's thinking!
In this shape, he's made of vinyl, and lights up when you squeeze his tummy.