A tomato is not just a vegetable. At least not to the powers-to-be at H.J. Heinz Company. In the mid-1930's, Heinz wanted to publicize its tasty Tomato Juice. After all, they felt their tomato juice was far superior than the competition's. Heinz wanted a campaign which would really squash the "imitators". But most importantly, they wanted to ensure that they were the "aristocrat" of all tomato juices.

Well, if you want to portray yourself as an aristocrat you might as well just be one! The monocled Aristocrat Tomato appeared in print not only with his grandparents, but also sported the top hat and ascot of the day. For decades, this 'blue blooded" tomato was seen on Heinz's ketchup, soup and juice packaging.

The Aristocrat Tomato was originally to wear tuxedos, vests and silk hats. However, "he" felt it best to also wear garb of the "common folk" such as farmers and engineer. In essence, the Aristocrat Tomato was a tomato for all people!