| Piece | Sony Boy |  |
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| Year | 1962 |
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| Condition | C - 8 |
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| Description | 4" soft plastic |
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| Company | Sony, Corp. |
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This endearing little character was created by Sony Corp. in the mid 1960's to help convince Americans that Japanese products were not all cheap throwaways. Sony's televisions, radios, and hi-fi's were high quality, as good or better than equivalent American-made products, so Sony president Akio Morita chose a charming, all-American boy to represent his company. Today, Sony no longer needs to prove how good its products are, so the Sony Boy is rarely seen.
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