PieceSony Boy
ConditionC - 8
Description4" soft plastic
CompanySony, Corp.

This endearing little character was created by Sony Corp. in the mid 1960's to help convince Americans that Japanese products were not all cheap throwaways. Sony's televisions, radios, and hi-fi's were high quality, as good or better than equivalent American-made products, so Sony president Akio Morita chose a charming, all-American boy to represent his company. Today, Sony no longer needs to prove how good its products are, so the Sony Boy is rarely seen.

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