- Crest Gel Man Telephone


	Piece	Crest Gel Man Telephone
	Year	1983
	Condition	C -10
	Description	11" hard plastic
	Company	Procter & Gamble Co.

Crest toothpaste helped launch Procter & Gamble's entry into the toiletries market in the mid-1950's. Since the early 1800's the company founded by brothers-in-law William Procter and James Gamble had become well-known for their soaps, such as Ivory, Oxydol and Tide, as well as some toiletries such as Prell Shampoo and Gleem Toothpaste. But Crest was the most popular toothpaste of all, resulting from more than five years of research on anti-tooth-decay ingredients. It was such a good product that the American Dental Association recognized it with their official endorsement, and this opened the doors to success for many of P&G's other products.

In the 1980's, Crest came out in a new format: a sparkling blue gel designed just for kids. So Sparkle, the blue gel man, was invented as its mascot, and he was enormously popular, with his cool dark "shades," wavy locks, and glittering blue body. He was really cool!

This representation is a one-piece touch tone telephone with the dial on the bottom. The ear piece is on his chest and the microphone is in his base. Sparkle is holding a tube of Crest in one hand, printed with the distinctive Crest logo. Naturally, he's wearing a bright, white, healthy smile!

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