The only information consumers had of Pillsbury's frozen dough was to smack it on the counter's edge. When smacked, this package would bust open thus exposing the dough delight to the heat of an oven. However, in 1960 the Leo Burnett ad agency, just landed the refrigerated-dough business and knew there was magic in this cardboard tube.

Artist Rude Perz thought it would be great if a character rather than a tube would instruct consumers in the art of cooking this doughy delight. Little did anyone know that this new spokesperson would become one of advertising all-time favorites!

This lovable doughboy would become Pillsbury's newest star thanks to a great personality and one of advertising's "greatest" sound bites - the "giggle." Performed by Paul Frees (also the voice of Boris Badenov of Bullwinkle fame) for 20 years, this giggle would help define Pillsbury as a category leader. Upon Frees' death, Pillsbury launch a national search for an exact "giggle".

Only once did Poppin' Fresh have to shed his lovable persona. In 1988 he laced-up boxing gloves in a Wall Street Journal ad to "defend" Pillsbury in a hostile takeover attempt. Poppin' Fresh's look was updated in 1985 honor of his 25th birthday and has been updating his ever since.

And to think, all of this from a doughboy who giggles when you press his tummy - and he doesn't even have a belly button!