That's the motto of Buster Brown shoes, who used as their icon two familiar characters from the Sunday newspaper comic section.

In 1902, artist Richard F. Outcault created the Buster Brown comic strip, about a "little Lord Fauntleroy" child and his playful dog. The boy, Buster, may have been dressed to kill, but his comical antics "slayed" his audience. He was constantly getting into trouble, and constantly getting out of it, with the help of his little dog Tige.

The comic characters became so popular that Outcault eventually sold the Buster Brown name to a variety of consumer product companies. The most notable, of course, was Buster Brown shoes. And although the comic strip was retired in the 1920s, the variety of Buster Brown collectibles has kept the name alive for nearly 60 years.